The Kelly criterion computes the stake that maximises long-run bankroll growth: stake share = (b·p − q) / b, where b is decimal odds minus 1, p is your win probability and q = 1 − p. Full Kelly assumes your probability estimate is perfect, which it never is, so serious bettors use half or quarter Kelly.
18+. No staking plan turns a losing edge into a winning one; bet responsibly.